The affiliate business model is more a marketing strategy for small business. Therefore some affiliate programs pay for impressions on website pages, they pay for clicks, and they also pay for sales generated. Where an affiliate collects pay for impressions on a page, they own a website and they are paid for the instance that the link is viewed. In this case, the affiliate requires a high-traffic website.
Where the affiliate program pays per click, the affiliate distributed the links online and on different platforms and they are paid each time a reader clicks on the link. There are also affiliate programs that pay for leads. That is, each time someone makes an inquiry even though they do not buy, the affiliate whose link led them to the inquiry page is paid.
Then there are affiliate programs that pay for actual sales. In this case, the affiliate is paid a percentage of the product price. You will differentiate a drop-shipping affiliate from an affiliate in that most often the former are defined by the retail site they are on, that is a “Jumia Affiliate,” whereas the other affiliate is an Affiliate.
The site on which an affiliate registers for a business account is often a third party site that provides a platform for merchants and sellers to meet. The product developer in some instances is in direct communication with the affiliate.
The purpose of an affiliate program is to generate more visibility and sales for a product. That means that the work of the affiliate is to provide avenues for display of the product information as well as generate sales. One of the affiliate platforms that pay in Kenya is JV Zoo.
How it Works
Affiliates register on a website and may or may not be approved to be resellers of products provided by the merchants on the particular site. The entry requirements for some affiliate platforms are more stringent than for others. Some will ask for a running website, site statistics and will evaluate the site to ascertain the suitability of their program to the affiliate application.
Once approved, the affiliate is given a unique ID that is attached to all the links of the specific products they will well. They can then go ahead and choose the most suitable products for their chosen audience, out of the products available and in accordance to the specific affiliate requirement.
How You Make Money
Affiliates are paid depending on the program that the particular merchant runs. A Pay Per Click (PPC) program will have an amount paid on each click and a way to ascertain legitimate clicks. A pay per lead program mostly referred to as a Cost Per Action (CPA) program pays the affiliate on the action taken by a lead.
Action taken by a lead could be filling in a form, requesting for a catalogue, signing up for a free trial, among other lead actions. Generating a sale is also an action. Each action has its pay to the affiliate. Unlike tangible products where the seller can generate images and sell off the site, digital products are a bit harder to sell that way.
Each program will provide sales banners and text ads that enable the affiliate to promote the product or program. It is up to the affiliate to be creative to find places to post their banners. Banners are linked to the unique ID on URL that is given to the affiliate.
An affiliate will get better returns on their marketing if they have a personal website where they can drive traffic to and where they can have banners strategically displayed on their site.
How to Invest Your KES 10,000 For Affiliate Success
The best you can do to make great strides as an affiliate is to use your 10k to develop a business network and drive traffic to the pages that help you collect buyer data for immediate and future use. A business list is critical for affiliate success.
As an example, if you have chosen a specific eCourse and you have a Facebook community you can move readers from the community to your website. You can run a post detailing the benefits of the eCourse and drive traffic to a banner that sends the Facebook community to the article and to potential action.
Other costs to pay for include data use and telephone use for calling clients. It is a great business for Kenya youth because you can still build it without having the full 10k in hand and grow slowly. Of all online businesses, affiliate business is one you can start with capital less than 100$ and make very money quickly. The speed, however, is determined by the quality of your buying network.
How Much Money do you Make
Affiliate programs pay a significantly higher percentages for the reason that the more marketers they have the higher their sales volumes. Where in retail the manufacturer takes the bigger chunk of the selling price, affiliates make anything from 20% commission to as high as 90% commissions on a product. In CPA marketing the affiliate literally makes 100% on the action.
In addition, there are different payment structures depending on the nature of the product. Products that do not have an annual renewal fee will pay a one off figure, whereas products with an annual renewal fee tend to pay in percentages and that percentage is earned each time the individual renews their purchase.
Examples of products with renewal fees include domain hosting, email delivery software, etc… Products with a one off payment would include website templates, eCourses, etc. However, if such a product as an eCourse has an upgrade, the affiliate is still paid when the client upgrades their service. This is great business for extra income and for the youth who can continue earning as they engage in other activities such as college or sports.
To learn more about the affiliate business
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To learn how to develop a business network pick “Building a Network for Business (PDF)”
Network-based business in Kenya
A network-based business is a business that pays you in direct proportion to the size of your network. Whereas all business will pay you better when you have a bigger network, network based business tags payment on attaining levels definite network sizes. The most common names of network-based business is multi-level marketing (MLM), direct sales business, and network marketing.
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