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Tips to Develop a Winning Business Idea in Kenya


So you are thinking of starting a business? It is a noble desire and in a country with an extremely high unemployment rate, it is a good way to get gainfully employed.

But starting a business is not an easy task. We scout business books and bring a summary edition of the most important tips to help you come up with an idea that will sell in the market-pace.

Tip #1: Understand your product/service:

A great business idea responds to one basic question: What is the problem I will solve through this business?

No one ever goes into a car dealership to buy four tyres and a steering wheel. They go into the car dealership to buy the SOLUTION provided by the vehicle. Their particular problem could be the need to move goods from one location to another. Continue reading full article at Tips to Start Business in Kenya

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